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Web TV Series Marketing

Web TV Series Marketing
Brand: Martin Shapiro
Product Code: FTV 121
Availability: In Stock
Price: $149.00

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In the next five to ten years, TV and the Internet will merge in our homes. The web will be connected to your big-screen HDTV instead of a cable box, and web TV series may be listed right alongside regular cable TV shows in TV Guide. With the advent of low-cost production tools and new distribution platforms like Hulu and Amazon, new directors now have an extraordinary opportunity to create, market, and monetize their stories on the web and become key players in the new digital entertainment landscape.

Producing and sharing a low-budget web TV series is one of the best ways to showcase your talent to the world for the first time, build word-of-mouth buzz, and ultimately attract the attention of Hollywood producers.

This class will introduce students to the technological and business aspects of distributing a web series. It gives students a basic understanding of Internet distribution and marketing, focusing on practical concepts, processes and strategic approaches used by today’s top creators.

You will learn how to:

  • Upload your videos on YouTube and other video hosting sites
  • Employ clever, low-cost marketing strategies to build an audience
  • Reach out to social media influencers
  • Generate over one hundred thousand page views for each episode
  • Turn your YouTube channel into a high-powered marketing machine
  • Earn money from a web series through advertising
  • Link videos to your website, blog, and Facebook fan page
  • Implement SEO strategies to drive traffic
  • Extract key information from YouTube analytics
  • Avoid the common mistakes made by amateurs

Using real world case studies and proven techniques you can implement right away with your own digital videos, the instructor will show you everything you need to know to promote your web series and build an audience.

Course Options

This class is available in 2 formats:

1. Live Webinar
An instructor-led course that takes place through our learning management system at a scheduled date and time. You have the ability to ask questions and interact with the instructor. If applicable, homework assignments can be emailed to the teacher for feedback.

2. On-Demand Video
A downloadable video recording of the class for people who can't commit to a specific day and time for regular class meetings or who wish to get started immediately. These self-paced instructional videos include the same PowerPoint presentations and other course materials as the live lectures, only without teacher feedback or the ability to ask questions. The benefit of the videos is you can rewind and fast forward to particular sections, and rewatch the class as many times as you want 24 hours a day, 7 days a week from any computer or mobile device.


Teacher - Martin Shapiro

Martin Shapiro

Martin Shapiro created the horror comic book series Chopper, and sold the movie rights to it. As part of an ambitious transmedia launch, the prequel to Chopper was produced as a web TV series starring Tyler Mane (Halloween, X-Men). Mr. Shapiro’s action-thriller screenplay Lair of the Fox was optioned by Ilya Salkind (Producer of Superman). Mr. Shapiro has written and developed projects for MGM, HBO and numerous production companies including an adaptation of Dragonlance, the New York Times bestselling series of fantasy novels with sales of 22 million copies. He received a Master’s Degree in Screenwriting from UCLA.